Anyone who has run a cattle sale knows the result is never a given, and there are multiple pressure points.

When Benleigh Brown Swiss decided to host its first sale to celebrate 50 years of breeding by its principal Max Wake (together with his son, Gavin, and daughter-in-law, Sarah) it was a bigger decision than most would have realised.

Irishman Bill O’Sullivan reluctantly agreed to go on the record in 2024 … twice. Because he was deeply concerned that too many New Zealand dairy farmers appeared to have little idea about what “lead feed” is.

Twenty-five years ago, 20 cowboys each invested US$1000 to fund a breakaway group from the Professional Rodeo Cowboys Association to fund Professional Bull Riding (PBR). Some of them didn’t have the money, and had to win it riding bulls to pay for their share.

History has proven that MilkMaP Consulting’s incendiary style when it entered New Zealand to roars of industry condemnation 15 years ago, was right.

For all dairymen – including New Zealanders – the pinnacle of the show world globally, World Dairy Expo 2025 (WDE), is never only about the show ring.

“Smart” ideas equate to smart decisions. With animal welfare in sharp focus, SmartShelters steps into the light for practical reasons.

What you can expect from the NZ DairyEvent in Feilding, New Zealand from January 25-28.

Bad Bailey has a big backstory.

He’s the dog that cost me $11,000 to save, but he’s also the show pony of my team.