About us
Photo: Sheila Sundborg
Meet the team
Backed by experience. Built on big ideas.
Dairying by Design NZ was founded by two women who know the land, the industry, and the people behind it. With decades of hands-on experience in rural media, feature sales, and farming, Lois Natta and Dianna Malcolm bring connection, credibility, and results. From paddock to print, they back farmers and advertisers who value quality, community, and impact.
Three Corners Media was founded by two forward-thinking women with decades of rural industry experience and a shared vision to create something meaningful for New Zealand’s agricultural sector. With strong connections, unmatched credibility, and an obsession for getting results, Lois Natta and Dianna Malcolm bring heart, hustle, and media expertise to every issue of DDNZ.
From paddock to print — their combined knowledge spans feature marketing, rural journalism, brand building, and livestock handling at the highest level. Together, they’ve built a platform that amplifies farmer voices, celebrates the dairy industry, and drives value for advertisers who believe in community, quality, and impact.
Lois Natta
Co-Publisher & National Sales Lead
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Lois is respected for her straight-shooting, fun, and solution-based approach. She earned her stripes the hard way with her connections, and with that comes loyalty that cuts both ways. She specialises in feature sales – the essence of DDNZ.
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Her understanding of dairy farming at the grass roots together with her clients’ products have been key to her career – giving her an unparalleled touch placing ads for impact and relevance.
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She was born and raised in Wanganui – giving DDNZ a presence in both islands.
She realised from a young age that the country had her heart. Together with her first husband, they worked their way up from farm workers to lower order sharemilkers, and later lifestyle farmers. During that time, Lois juggled her career off-farm with her daily dairy farming commitments.
Lois has re-married, settling in Wanganui on a lifestyle block just outside the town.
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Lois genuinely gets a buzz from supporting her contractors and farmers to achieve the best result – and it shines through in everything she does.
Dianna Malcolm
Co-Publisher & Editor
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Former sports journalist and farmer Dianna Malcolm returned to New Zealand late in 2019 after 20 years living in Australia as the former co-owner of profile show herd, Bluechip Genetics, and all breeds dairy magazine CrazyCow In Print.
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Bluechip rapidly became a force within a decade – despite farming through arguably some of the toughest times in northern Victoria. Bluechip notably sold a three-month-old calf for AUD$101,000 in 2012 and won Premier Holstein Breeder an unprecedented nine out of 10 years at the biggest dairy show in the southern hemisphere, International Dairy Week in Australia (including three times after its then record-breaking 2016 herd dispersal).
Bluechip was the first in Australasia to develop, prepare, care, and market animals on behalf of others, and Dianna is known equally for her ability rearing and managing young stock as she is for her writing. CrazyCow In Print was a full colour gloss quarterly magazine which was circulated into 13 countries for 15 years before being sold.
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Understanding farming at the highest levels – coupled with her love of the English language and background in sports journalism – has been a rare combination that has added valuable depth, sharp angles, and rhythm to Dianna’s commentary.
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Dianna's return to New Zealand is a nod to her roots. She was born on one of New Zealand's highest production Holstein herds – with cows routinely producing more than 1000kg Milk Solids per cow in the 1990s.
Dianna established Mud Media – words that stick – from her hometown of Canterbury. Writing about farmers and the personalities who lead by example remains her sweet spot.
Ready to dive in with people who get it?
If you're after rural marketing that understands your world and delivers results, get in touch.
Lois and Dianna are just a call away.