Twenty-five years ago, 20 cowboys each invested US$1000 to fund a breakaway group from the Professional Rodeo Cowboys Association to fund Professional Bull Riding (PBR). Some of them didn’t have the money, and had to win it riding bulls to pay for their share.

History has proven that MilkMaP Consulting’s incendiary style when it entered New Zealand to roars of industry condemnation 15 years ago, was right.

For all dairymen – including New Zealanders – the pinnacle of the show world globally, World Dairy Expo 2025 (WDE), is never only about the show ring.

“Smart” ideas equate to smart decisions. With animal welfare in sharp focus, SmartShelters steps into the light for practical reasons.

What you can expect from the NZ DairyEvent in Feilding, New Zealand from January 25-28.

Bad Bailey has a big backstory.

He’s the dog that cost me $11,000 to save, but he’s also the show pony of my team.